Cab Search:
Brand Identity
Project Goals:
Find an exceptional way to provide a simple visual solution
with a spectacular feel. Build a transparent and minimal look.
So that people can easily recognized the brand .
Find an exceptional way to provide a simple visual solution
with a spectacular feel. Build a transparent and minimal look.
So that people can easily recognized the brand .
Challenges:
This logo has to be done in a combination of logotype and logomark.
So it must be a combination mark. And The logomark will be used
So it must be a combination mark. And The logomark will be used
as an application icon. So it was challenging to find a particular solution
with the right approach.
Unique solution:
When I was doing some typographic experiments,
the idea suddenly came to my mind. Since the logo
When I was doing some typographic experiments,
the idea suddenly came to my mind. Since the logo
will be a combination mark So I put a custom search icon in the logotype
to match the name of the logo. And placed the icon where the letter C and
to match the name of the logo. And placed the icon where the letter C and
the word 'search' are located. Now the icon, the letter C, and the word
‘Search’ together means, this is the right place to search for a cab service.
‘Search’ together means, this is the right place to search for a cab service.
Luxury Version
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