SENSEMAKING: HUMANIFY TECH TO THRIVE
ST Engineering has a strong track record for quality and trust as a global technology, defence and engineering group. Their businesses span the aerospace, smart city, digital solutions, defence, and public security segments. For this project, we were tasked to develop the marketing assets for ST Engineering’s Market Research Campaign – Sensemaking in the Dynamic, which will be hosted on AGILBlog.com With that, we created campaign assets that included a key visual, web banners, social media ads that contained infographics, post-webinar videos and articles. These then drove traffic to AGILBlog.com and encouraged form registrations, and created awareness on the market research done, and on the adoption rate of data analytics in companies.
