This is the before. The simple design completely missed the opportunity to showcase Temple-Inland's high-quality printing capabilities. Sales copy? Not really. Brand personality? None.

And this is the after: A compelling mash-up of Option 1 and Option 3, the 'chosen bin' celebrated sustainability with a little mysticism mixed in for good measure. Eye-catching design by Michelle Coffey and the big-thinking leadership at Origin who saw that yes, even a recycling bin can be a major branding opportunity.
 

Option 1: Corrugated's recyclability got me to thinking. How many things has this material already been? I decided seven. And this bin is number eight.

Option 2: Wait, paper companies are bad, right? No. Hit misinformation head-on.

Option 3: Safe. Showcases printing capabilities. Messaging reinforces corrugated's impressive sustainability story--and Temple-Inland's commitment to sustainable operations.