Open Road Alliance

Open Road Alliance Identity

The Open Road Alliance is an organization that provides funding to non-profit organizations that have encountered an unexpected roadblock in their mission. 

The identity reflects the optimism, expansiveness, and possiblities of the organization. The mark is a simple, abstract symbol that represents the opening of opportunities and evokes a feeling of positivity. Instead of a color pallete, images of open landscapes treated with a cyanotype filter add texture and dimension to print materials, while the single brand color reflects the simple and clear spirit of the organization.
 
 
Open Road Alliance
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Open Road Alliance

Wordmark and Identity System Design for Open Road Alliance designed at Macfadden and Thorpe
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Creative Fields