Ayre Media (2017 - 2019)

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Embarking on my journey with Ayre Media was both enlightening and transformative, unveiling the complexities of cryptocurrency and the gambling industry. My primary role centered around motion graphic design, where I translated storyboards into animated narratives using After Effects. Occasionally, this involved adapting content for international audiences, especially in Mandarin Chinese, a challenge made manageable thanks to the invaluable insights of my Project Manager and Managing Producer, Carol Tan. Additionally, video editing, particularly of interview segments, became a significant part of my role. Mentored by seniors like Pat Vi and Jom Guidotti, I intertwined custom content with stock footage, crafting symbolic narratives that upheld Ayre Media's brand ethos.

Two pivotal aspects underscored my tenure at Ayre Media. Firstly, my commitment to video craftsmanship was evident in how I spotlighted the online gaming and cryptocurrency domains, often highlighting platforms like Bodog, Bestpartners, and CoinGeek. Moreover, the content I produced was instrumental in elevating Ayre Media's digital footprint on platforms such as Facebook and YouTube. By closely collaborating with a multifaceted team of project managers, writers, and senior editors, I furthered Ayre Media's distinctive voice in the intertwining realms of gaming and blockchain.