The idea for c'est normal cardboard packaging box, that would look like a shipping container and not like an ordinary brown box, came from Frank Fashion. They were responsible for developing and introducing to the market new premium clothing label by a famous skier, and youtube star, Jon Olsson (I'm a huge fan;) and his family. I really liked the idea to make the packaging extraordinary and eye catching. I helped to further develop and execute the design. Hope you like it!
Some time after launching the merch, I looked up the #cestnormal on instagram, and was quite happy to discover, that some people are flexing with the design:)
