Advertising for the papermaking industry
Contech is a market leader in the segment of treating pulp and paper garments. Known for its work in developing solutions and customized systems, Contech solutions go beyond the printing and writing paper sector, it can be applied in every segment of papermaking, including tissue paper, packaging paper, special papers, and cellulose manufacturing.
The ad created is focused on the custom chemical solutions for all the stages of the papermaking, highlighting the outcomes and stating its partnership position with the Pulp and paper industry.
We set a scene to tell a successful story. It was made to reflect the manufacturing processes and how Contech presence throughout the process represents an advantageous possibility for the industry, thanks to its products that were developed to meet the needs of each client.
The challenge was to set the scene and tell the story through images and assembling them to work together without compromising the initial script defined by the briefing.
3D Process in a nutshell
The creation of 3D models was crucial to the success of the project, so it could represent the various stages of the paper manufacturing. With all the models ready, the composition was made of images and blended with the 3D models, interacting with the characters and composing the final scenario.
Creative Direction: Bruno Zago / Conrado Arduini
special thanks: Ana Carolina
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