PSA Campaign -  Remove the label, Celebrate Neurodiversity. 

Neurodiversity is the concept that certain “disorders” such as Dyslexia, Attention Deficit Hyperactivity Disorder (ADHD), Autistic Spectrum, Tourette Syndrome among others should be recognized as variations of human neurotypes as opposed to the current label as medical disorders or genetic malfunctions that should be overcome. While it is true that people with these conditions may need special accommodations and attention, it doesn’t mean that they should be labeled or denied certain opportunities. The term neurodiversity creates a new paradigm which affords people the respect they deserve.

The ads feature people, some of them celebrities, who identify as certain neurotypes. 

Viewers of this ad are invited to remove a physical label from the magazine, which contains biographical information, links to information about the Neurodiversity movement and information about the conditions. 

Print media / Instagram