Whether it’s beautiful faces or beautiful jewellery, an art director has to create a design that is well laid out and looks rich. This was a groundbreaking design – a page break having the beautiful Indrani Dasgupta zoomed out on one half and the other zoomed in half showcasing the grandeur of the jewellery. Hundreds of designs were developed having a different focus and selection every month to stay organized and relevant. The brand voice that this famous campaign established made the consumers comfortable enough to place their trust in the brand.