Naturally (JAP. Tozen)
Tozen is a minimalist website for a Japanese tea brand. It uses a very clean and natural color palette based on nature and the elements. The website also contains an online shop. The website provides various information about the origin and purpose of the company too.
白 の 純 度
The white purity
T h e S t a r t
The homepage is clean, minimalist and invites customers to discover the latest products or news from the brand
Every tea variant has a brewing guide that provides the customer with the most important information about the brewing process such as brewing temperature, brewing time or water type in brief.
T h e i n f o r m a t i o n
The first three pages are dedicated to presenting the idea and values behind the brand and its philosophy. The customer should know what he is buying.
T h e P r o d u c t
The last three pages show the diversity of the product. Starting with the different variations of the tea on offer, through different recipes from the brand as well as recipes from customers from all over the world and finally the online shop.
Sample page on the onlineshop