Travelspot
To articulate the enjoyable side of business travel, Barrage helped Travelspot develop a brand new digital product with a unique brand identity and applications for online booking.
The problem
For the majority of business people, organizing a business trip is time-consuming and stressful. Unfortunately, the troubles don't stop there. Even when everything is booked and the trip is ongoing, things can go wrong, forcing business travelers to re-organize repeatedly. On top of everything, managing expenses is an additional hassle.
Travelspot recognized the needs of business travelers (its target audience) and wants to show them that, despite all inconveniences, business trips can evoke a happy-go-lucky attitude.
The solution
Travelspot recognized the needs of business travelers (its target audience) and wants to show them that, despite all inconveniences, business trips can evoke a happy-go-lucky attitude.
The solution
We helped Travelspot develop a new brand strategy, visual identity, and a system for online bookings, organizing trips, and managing expenses. The design echoes the relaxed, enjoyable and bright side of business trips. Barrage went with an atypically joyful look and feel to disrupt the wearisome effect of business trips.
The result
Travelspot's new brand identity does not end on its logomark. It is a combination of various elements that form a composition for a unique and relaxed visual language within the business travel industry, allowing Travelspot to bring joy and pleasure into the life of stressed business travelers.
The result
Travelspot's new brand identity does not end on its logomark. It is a combination of various elements that form a composition for a unique and relaxed visual language within the business travel industry, allowing Travelspot to bring joy and pleasure into the life of stressed business travelers.
Some people love them, some people hate them. Some people want to repeat them as soon as possible, some people want them to end as soon as possible.
Eventually, business trips create interesting stories and memories that travelers will keep and enjoy retelling for a very long time.
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