Meeters
2020 · Brand Identity / Graphic Design / Icon Design
2020 · Brand Identity / Graphic Design / Icon Design
The Project
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Meeters organizes and manages local group meetings: it promotes social aggregation through the exploration of Italy. It puts in touch those who love to discover the beauties of the Italian territory by organizing activities to live together. A Meeter will meet other people who want to try new experiences, in company and with a smile.
For this project we have carried out an overall rebranding, working on a soft restyling of the logo. We have built a new communication language based on a new visual and sound design that works synergistically together. We have also designed an icon set that represent the difference between all the Meeters' experience.
Every parts of this new language meets the main values of the brand:
aggregation, discovery and territory.
aggregation, discovery and territory.
Team
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Creative Direction: Maurizio Cascio
Art Direction: Raffaele Sabella
Visual Design: Marco Calignano, Angela Arillo
UI Design: Angela Arillo, Marco Calignano, Mario Biancolella
Sound Design: Danilo Turco
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