I made these ads for a seatbelt campaign. The tagline I came up with was "click it to live", I figured instead of showing pictures of people with seatbelts or shocking ads, why don't i sell the idea of life itself. Like all the simple things we enjoy doing everyday, like dreaming, or hanging out with friends, or being alive to experience drama. These are things people do everyday, and wearing seatbelts don't mean your gonna get anything new out of it, but to continue on living with the life you already have. And that is something I think is worth selling.
I created a seatbelt logo, so that people can tell it's about wearing your seatbelts, also because all the ads are different the logo brings them all together. I kept the colors soft and peaceful. The overall layout is simple, I don't want anything to deteriorate the main message. The 3 ads are targeting different markets (like children, teens and adults).
I created a seatbelt logo, so that people can tell it's about wearing your seatbelts, also because all the ads are different the logo brings them all together. I kept the colors soft and peaceful. The overall layout is simple, I don't want anything to deteriorate the main message. The 3 ads are targeting different markets (like children, teens and adults).
