Vera Wang by Serta
Working with fashion icon Vera Wang was a great experience. I found her to be down-to-earth and exceptionally talented. In the end, I count this as one of my favorite projects of my entire career.
Spread Print Version 1
Spread Print Version 2
The TV has the same romantic feel as the print. Vera Wang insisted on using the same couple and having the spot culminate with the classic wedding pose. As usual, Vera was right. The spot also featured an incredible sound track by Austin based indie artist Kat Edmonson. The track is called "Lucky."
The ad was treated like a fashion print ad. I've never been through so many rounds of retouching in my life, but the end product was well worth it.
Vera Wang by Serta
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Vera Wang by Serta

Famed fashion designer Vera Wang designed a luxurious line of mattresses for Serta aimed at newly weds. A beautiful print ad and TV spot featured Read More
26
2,633
0
Published: