Special digital media was bought where a viewer could engage in a interactive tutorial about the 5 common sleep problems at any time during the video. They would simply click on the icons to learn what was keeping them up at night. Of course the Counting Sheep tried to distract the viewer with unique stunts every time the user clicked the mouse.
After shooting our spot with Donald Trump, he graciously agreed to shoot some short, behind-the-scenes webisodes. I don't think he really knew how to knit, but he was quick on his feet and learned his lines instantly. It's not easy perfoming a dialogue spot with an imaginary sheep.
The Serta banner on the Madison Avenue Walk of Fame.