Serta Counting Sheep
Special digital media was bought where a viewer could engage in a interactive tutorial about the 5 common sleep problems at any time during the video. They would simply click on the icons to learn what was keeping them up at night. Of course the Counting Sheep tried to distract the viewer with unique stunts every time the user clicked the mouse.
After shooting our spot with Donald Trump, he graciously agreed to shoot some short, behind-the-scenes webisodes. I don't think he really knew how to knit, but he was quick on his feet and learned his lines instantly. It's not easy perfoming a dialogue spot with an imaginary sheep.
The Herd for Hope was developed to use the popularity of the Serta Counting Sheep to raise money for cancer research. In return for a donation to the City of Hope cancer research center, Serta would place a sheep in a virtual pasture in honor of the loved one. Special commemorative stuffed sheep plushies were also mailed to the donors.
Each sheep was tagged with a customizable dedication which included room for a picture and short message. A visitor to the site could roll over any sheep in the pasture and find out its dedication info. The sheep would wander around the screen and and react to the cursor with funny animations. Close to 10,000 donors participated, with Serta adding their own hefty donation to the cause.
The Serta banner on the Madison Avenue Walk of Fame.
Serta Counting Sheep
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Serta Counting Sheep

The world famous Counting Sheep break in to Serta World Headquarters to try to take matters in to their own hooves. However, every time the Count Read More
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