Identity & Packaging - Montague
Identity & Packaging
Whilst working at Blueboat, Melbourne,  we developed the brand and subsequent packaging and collateral for Montague Fresh premium range of export quality fresh produce. Design Director, Darren Ledwich, expressed, “This was a very interesting project in that we had to create a new premium brand that would work within the world of export. This is an unusual environment as the buyers aren’t actually the end users of the product. Working closely with Visy to make the most of very basic printing methods on corrugated cardboard –  we love a challenge – has produced a result with which we are very happy. Especially with the response our design has garnered both locally and internationally”. Ben Centra, Manager of Exports at Montague Fresh - “Feedback from Hong Kong, China and Singapore has been very positive. The quality of the fruit combined with the wholesome ‘family’ look of the brand has resonated with wholesale customers and generated a real following and repeat purchase.”

Identity & Packaging - Montague
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Identity & Packaging - Montague

Whilst working at Blueboat, as a team we developed the brand and subsequent packaging and collateral for Montague Fresh premium range of export q Read More
7
618
0
Published:

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