The Vagabond Van is an online shop which began as a mobile boutique, operating from a 1952 Flying Cloud Airstream caravan at music festivals around the UK. Born from a desire to dress in a unique way Vagabond Van offeres Eclectic, colourful and one-of-a-kind clothes and accessories and the client wanted the website to reflect “something quite simple, cool and aspirational... Loose bohemian feel with an edge.” With this in mind I created a moodboard to capture this [pictured above] and define the visual direction. When this was approved I then created the look and identity for the site using photos from image libraries, my personal collection festivals from which the Vagabond Van was born. Collaborating with my husband Hamish [Illustrations], we created this loose behemian feel with just the right edge the client was after.