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Casa Conecta
Brand Design - Rio de Janeiro, Brazil - 2020.
Casa Conecta é um estúdio fitness da capital do Rio de Janeiro, onde as pessoas podem fazer: ioga, pilates, treino hiit e funcional. Além disso, eles também oferecem massagens relaxantes, aromaterapia e vende óleos essenciais.
Nosso objetivo principal na construção dessa identidade visual era nos afastarmos do universo de academias de musculação, crossfit e afins, atraindo pessoas que buscam manter sua saúde em um ambiente acolhedor e relaxante.
A partir disso, desenvolvemos a sua identidade. Uma marca gráfica simples, leve e reservada, que foge completamente dos padrões de academias e até mesmo de estúdios fitness.
Nosso objetivo principal na construção dessa identidade visual era nos afastarmos do universo de academias de musculação, crossfit e afins, atraindo pessoas que buscam manter sua saúde em um ambiente acolhedor e relaxante.
A partir disso, desenvolvemos a sua identidade. Uma marca gráfica simples, leve e reservada, que foge completamente dos padrões de academias e até mesmo de estúdios fitness.
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Casa Conecta is a fitness studio in the capital of Rio de Janeiro, where people can do: yoga, pilates, hiit and functional training. In addition, they also offer relaxing massages, aromatherapy and sell essential oils.
Our main objective in building this visual identity was to move away from the universe of bodybuilding, crossfit and similar gyms, attracting people who seek to maintain their health in a welcoming and relaxing environment.
From there, we develop your identity. A simple, light and reserved graphic brand, which completely escapes the standards of gyms and even fitness studios.
![Yoga Nature brand identity graphic design visual identity Logo Design Brand Design logo adobe illustrator branding](https://mir-s3-cdn-cf.behance.net/project_modules/1400/915ef4102496011.607c947e1cdfc.jpg)
![Yoga Nature brand identity graphic design visual identity Logo Design Brand Design logo adobe illustrator branding](https://mir-s3-cdn-cf.behance.net/project_modules/1400/771753102496011.607c947e1fad3.jpg)
1. Natureza: aAs plantas têm vários significados como um dos elementos vitais no desenvolvimento humano. Aqui trouxemos como elemento de contato entre o homem e a natureza. O contato com o verde das árvores, com o canto de um pássaro e com um belo pôr do sol, pode ter vários benefícios para a saúde. Simbolizando assim o bem-estar, tranquilidade e paz.
2. Lar: a marca tem o desejo de ser descrita por seu público como "minha segunda casa", logo trouxemos este elemento em seu símbolo. Além disso, do ponto de vista simbólico, a casa representa refúgio e proteção.
3. Coração: órgão central e fundamental do corpo. No Ocidente, o coração simboliza tradicionalmente os sentimentos, a paixão e o amor. Também é associado à amizade.
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1. Nature: Plants have several meanings as one of the vital elements in human development. Here we bring as a contact element between man and nature. The contact with the green of the trees, with the song of a bird and with a beautiful sunset, can have several health benefits. Thus symbolizing well-being, tranquility and peace.
2. Home: the brand has the desire to be described by its audience as "my second home", so we brought this element in its symbol. Furthermore, from a symbolic point of view, the house represents refuge and protection.
3. Heart: central and fundamental organ of the body. In the West, the heart traditionally symbolizes feelings, passion and love. It is also associated with friendship
2. Home: the brand has the desire to be described by its audience as "my second home", so we brought this element in its symbol. Furthermore, from a symbolic point of view, the house represents refuge and protection.
3. Heart: central and fundamental organ of the body. In the West, the heart traditionally symbolizes feelings, passion and love. It is also associated with friendship
![Yoga Nature brand identity graphic design visual identity Logo Design Brand Design logo adobe illustrator branding](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6b8f3b102496011.5fb67a1d1169b.gif)
![Yoga Nature brand identity graphic design visual identity Logo Design Brand Design logo adobe illustrator branding](https://mir-s3-cdn-cf.behance.net/project_modules/1400/828ba0102496011.5f40052aab7bb.jpg)
![Yoga Nature brand identity graphic design visual identity Logo Design Brand Design logo adobe illustrator branding](https://mir-s3-cdn-cf.behance.net/project_modules/1400/3d2c87102496011.607c947e20306.jpg)
![Yoga Nature brand identity graphic design visual identity Logo Design Brand Design logo adobe illustrator branding](https://mir-s3-cdn-cf.behance.net/project_modules/1400/219e88102496011.607c947e1e778.jpg)
![Yoga Nature brand identity graphic design visual identity Logo Design Brand Design logo adobe illustrator branding](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ee3594102496011.5f3e95780a7ca.jpg)
![Yoga Nature brand identity graphic design visual identity Logo Design Brand Design logo adobe illustrator branding](https://mir-s3-cdn-cf.behance.net/project_modules/1400/5dee8b102496011.5f40052aa9f61.jpg)
![Yoga Nature brand identity graphic design visual identity Logo Design Brand Design logo adobe illustrator branding](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d21240102496011.5f40052aaa9be.jpg)
![Yoga Nature brand identity graphic design visual identity Logo Design Brand Design logo adobe illustrator branding](https://mir-s3-cdn-cf.behance.net/project_modules/1400/2f5099102496011.607c947e1df00.jpg)
![Yoga Nature brand identity graphic design visual identity Logo Design Brand Design logo adobe illustrator branding](https://mir-s3-cdn-cf.behance.net/project_modules/1400/8a905e102496011.624f81387838e.jpg)
![Yoga Nature brand identity graphic design visual identity Logo Design Brand Design logo adobe illustrator branding](https://mir-s3-cdn-cf.behance.net/project_modules/1400/77d81c102496011.5f405359ac05e.jpg)
![Yoga Nature brand identity graphic design visual identity Logo Design Brand Design logo adobe illustrator branding](https://mir-s3-cdn-cf.behance.net/project_modules/1400/3c01df102496011.5f3e9c815bb3d.jpg)
O projeto foi escolhido para fazer parte da revista alemã CO&CO em sua edição de outubro de 2020. Uma revista de design que tem como objetivo apresentar a cada três meses as soluções de design mais interessantes e atuais de todo mundo.
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The project was chosen to be part of the German magazine CO&CO in its October 2020 issue. A design magazine that aims to present every three months as the most interesting and current design solutions from around the world.
![Yoga Nature brand identity graphic design visual identity Logo Design Brand Design logo adobe illustrator branding](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ff650e102496011.61edefa61321b.jpg)
![Yoga Nature brand identity graphic design visual identity Logo Design Brand Design logo adobe illustrator branding](https://mir-s3-cdn-cf.behance.net/project_modules/1400/078e6f102496011.6430c5845c191.jpg)