#SELFIEBUD - Budweiser

Awards D&AD Event Packaging alcohol beer box Case Study drinks mirror

Budweiser is one of the luckiest brands, since we never have to ask people to post with us on social. They do it all on their own. So, for the Super Bowl 2020, The King of Beers hosted the hottest, global influencer event of the year - BudXMiami. More than 200 global creators, influencers, and celebrities were invited for a three-day experience that included concerts by artists such as Halsey, Black Eyed Peas, and Diplo.

How would the world be watching the BudXMiami? On social media, of course. But, Bud is not designed for the social generation. The logo comes out backwards on selfies, live stories, filters, boomerangs, and even mirror pics.

We created a selfie-friendly product for a generation who lives on social: The first selfie friendly beer for all social apps - #SelfieBud, designed to look exactly like the original Budweiser but with the label reversed, so it looks perfect in selfie mode when you’re on apps like Facebook, Insta, Snap, TikTok, and WeChat.

We introduced SelfieBud in a mirror selfie welcome box to allow influencers to see SelfieBud like their followers. To further amplify, we created personalized ring lights’ and custom SelfieBud stations throughout the event. Exclusive backwards merchandise included t-shirts, hats, posters and koozies at the official BudXMiami store, ready to be snapped and shown off perfectly on social. Even a custom pedestal was created to immortalize SelfieBud and generate more conversation and social content. Now, finally, The King of Beers can look as good as all the Bud lovers around the globe.

JKR Global NY + Budweiser