Blue Man Group – Port Authority
New York City
The Port Authority Bus Terminal (colloquially known as Port Authority and by its acronym PABT) is a bus terminal serving interstate buses traveling into Manhattan, New York City. The terminal is the largest in the Western Hemisphere and the busiest in the world by volume of traffic, serving about 8,000 buses and 225,000 people on an average weekday and more than 65 million people a year.
Build out for a full environmental takeover of the space was headed by Cirque du Soleil Entertainment Group's
Las Vegas Graphics department. Produced artwork for 78 unique print sizes and over 100 locations and placements. Working remotely with print vendors across the country, Blue Mans Groups east coast based marketing team, and internal brand teams to ensure direction and messaging.