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Mission Possible / Kick-off convention

“Mission Possible” is the main theme of the annual kick-off convention of a leading pharmaceutical company.
 
During the convention, the participants are divided into teams and take part in workshops and training, with the mission to complete various tasks.
 
Green and purple are the main colors of the drugs packaging, products that are covered during the convention. For this reason those colors are predominant in all the promotional activities (e. g. roll-Up, booklet, menu etc).
 
Each year a different theme is chosen for the convention. The special agent theme was chosen for 2017. For this reason, I was inspired by the most popular espionage films in the design of the brand. The “Mission Possible” logo itself is both a play on words and a tribute to the well-known film.


Mission Possible / Kick-off convention
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Mission Possible / Kick-off convention

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10
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Published: