The AFL's newly created Kitchen & Bar Restaurant at Melbourne airport had been build but didn't have a visual identity outside of the restaurant space. I wanted to bring a fresh and appealing approach to advertising that has a fluid colour palette to drive appetite appeal and dining occasions. Colour swatches are taken from the plate image and used as the base colour. A flexible stepped typographic is used across all assets as a key visual to break through the monotone nature of the airport enviroment.