PEN "Product Brand" LEGO
Second year Academic Project
In today's market, consumers can choose products from thousands of manufacturers. The competition is huge. Even if the company name is disclosed, yet she will not guarantee the sale of your product. The consumer needs to recognize the meaning of the brand to choose it (Kotler, 2008).
"Ole" is a Flash Drive USB 2.0 developed for the brand LEGO, in order to disclose the name and meaning of the company without using direct elements, such as the logo or symbols associated. Thus, the brand identification must be immediate only by observation, and this does not contain any graphical element representative of the company.
The name "Ole" arises because this is the first name of the creator of LEGO, Ole Kirk Christiansen, a carpenter Danish brand's founder.
The name "Ole" arises because this is the first name of the creator of LEGO, Ole Kirk Christiansen, a carpenter Danish brand's founder.
The product consists of several parts, each with its functionality but do not work alone. The centerpiece and most importantly a Flash Drive USB 2.0 with variable memory and transmission of electric power. Becomes the centerpiece, as the most iconic LEGO bricks, it is possible through this piece, share data and power to the others. Has connections (male / female) at the ends where they fit new parts, resembling to the possibility that LEGO offer, an unlimited creation. The product forms are small segments of a circle that, when in union form a complete circle. It is also given the freedom to the user to purchase new parts to form different types of structure, adapting to the needs of each user.
The material used to manufacture the product is Acrylonitrile Butadiene Styrene (ABS), also used in the original pieces of LEGO. It is a lightweight rigid thermoplastic material with some flexibility and resistance in absorbing impact may take any shapes and colors being a material effective and economical.
The goal was to convey the identity of LEGO, the reliability and quality that the brand evidence through its products, spanning all this and still playful part for PEN drive.
The goal was to convey the identity of LEGO, the reliability and quality that the brand evidence through its products, spanning all this and still playful part for PEN drive.
