The idea behind the campaign was to create empathy by telling the story of Shay Bareni, a high jumper, and 2020 Olympic hopeful.
WALO Agency and their creative team put together this campaign intending to encourage people to support her through a fundraiser on Gofundme.
"High jump is my passion, and I am truly determined to fulfill my dream of competing in the Olympics. I want to prove that with enough hard work, willpower, commitment and faith, the sky is the limit! I am fully confident that my abilities and training experience will put me in a strong position to qualify for Tokyo 2020. Competing in the Olympics has been not only my dream, but my goal since I was 13 years old, and I believe the time has come for me to finally achieve it. Every minute of my life is dedicated to my success, from training six days a week and regimented nutrition plans to recovery treatments and mental training. I can say with full confidence that I live for high jump." Shay Bareni
