This was the first of two portfolio competitions for my final year work and a new and exciting challenge for me. The Chloe woman is elegantly sexy, adventurous and confident. The design brief focused on the carefree and youthful attitude of the customer and the word "Flou" allowing me to design beautifully fluid clothes that liberate modern day women. The designs, colours, illustrations and graphics of this portfolio project all have a clean, crisp finish that represent the classic style of this luxury brand, as cool, understated and blissfully simple.