The Topsy Foundation: Print Campaign
This print campaign is meant to bring attention to the devastating impact of HIV/AIDS on children, especially those who are orphaned and have to take on adult responsibilities at a young age.
In South Africa, it's not uncommon for children to have to take care of their siblings or cousins in child-headed households, sometimes with the help of extended family, but sometimes completely on their own. By using children's toys like blocks and crayons to represent things like paying bills and writing sick notes for school, we can how absurd it is to allow such heavy burdens to be placed on children.
Agency: Ogilvy Johannesburg
Art Director: Tania Bell
Copywriter: Stephanie Van Niekerk
Photographer: Chris Saunders
Creative Director: Robyn Bergmann
Executive Creative Director: Fran Luckin
Art Director: Tania Bell
Copywriter: Stephanie Van Niekerk
Photographer: Chris Saunders
Creative Director: Robyn Bergmann
Executive Creative Director: Fran Luckin
