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SPARTAN Brand Identity


The Spartan army stood at the center of the Spartan state, citizens trained in the disciplines and honor of a warrior society.Subject to military drill from early manhood, the Spartans became one of the most feared military forces in the Greek world. At the height of Sparta's power – between the 6th and 4th centuries BC – it was commonly accepted by other Greeks that "one Spartan was worth several men of any other state".
Tradition states that the semi-mythical Spartan legislator Lycurgus first founded the iconic army. Referring to Sparta as having a "wall of men, instead of bricks", he proposed to reform Spartan society to develop a military-focused lifestyle in accordance with "proper virtues" such as equality for the male citizens, austerity, strength, and fitness. A Spartan male's involvement with the army began in infancy when he was inspected by the Gerousia. Any baby judged weak or deformed was left at Mount Taygetus to die, since the world of the Spartans was no place for those who could not fend for themselves. (The practice of discarding children at birth took place in Athens as well.) Those deemed strong entered the agoge regime at the age of seven. Under the agoge the young boys or Spartiates underwent intense and rigorous military training. Their education focused primarily on cunning, sports and war tactics, but also included poetry, music, academics, and sometimes politics. Those who passed the agoge by the age of 30 achieved full Spartan citizenship.
The term "spartan" became in modern times synonymous with simplicity by design. During classical times Lacedaemonian or Laconian was used for attribution, referring to the region of the polis instead of one of the decentralized settlements called Sparta. From this derives the already ancient term "laconic" such as in laconic phrase or laconophilia.
The restaurant serves delicious pizzas and being proud of the civilization of their country

SPARTAN Brand Identity
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SPARTAN Brand Identity

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