CHW Loyalty Program Rebranding
With Carlson Hotels Worldwide's decision to merge all of their frequent guest loyalty programs into one global program, they requested the exploration of a new global brand.
Modus
Modus, meaning your manner, personal lifestyle or way of life, emphasizes the person in personal. The brand focuses on human connections and is contemporary, friendly and genuine. It doesn't just rely on the English language, but utilizes pictographic universal symbols and signs that can be understood around the globe.
ECHO
Echo captures guests' current lives and desires and demonstrates how the hotel loyalty program echoes back the fulfillment of those desires.
