We designed a coffee cup for a range of various people with the idea that the app tells you which is best for you. These cups come with several satchets inside. 

Street poster campaign

The photography was all based around homely images, rather than people to suggest the coffee is best at home.

Billboard campaign.

Print campaign.

Leads the audience to the app

Loading screen

Home screen

The user will select items from the menu which most suit them

Then going off the selected items, the app will determine which coffee is best suited for the individual.

These can then be purchased from the store.

The app also directed users to the geurilla campaign which would be moved around city to city as the app updated. 

Following the D.E seal stickers would lead the audience to the guerila campaign.

Although these are quick mock ups, the idea is that rooms would be set up across the city, one for each flavour of coffee.

These rooms would all be colour co-ordinated and offer a place for the public to relax and get a free sample of the Douwe Egberts coffee.