Tasked with taking the client's phase one direction of simple line iconography and elevating it beyond the expected for phase 2. We introduced a huge assortment of fun characters that still connect to phase 1 in style and tone but now push the engagement with the audience. We created a large set of animated character loops that can be easily combined and edited into infinite combinations to allow the agency and client to have the greatest flexibility in rolling out the Safety never stops campaign for GO transit.

Credits:

Character Design: Michael Rillo, SJ Lee

Animation: Michael Rillo, SJ Lee, Una Di Gallo, Sasha Bogolyubova, Ines Fragueiro, Bruno Brasil, Camille Vincent, Leo Compasso

Compositing: Oliver Dead

Music: Jeff Moberg