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    The new symbol consists of two parts: a blue “e” and a red Chinese letter “当” on the back. The “当” means a store that historically means financia… Read More
    The new symbol consists of two parts: a blue “e” and a red Chinese letter “当” on the back. The “当” means a store that historically means financial issues to Chinese people. So, the combination of the symbol reflects the universal visual identity both for local and foreign clients. The blue colour stands for a sensitive and professional company in both cultures. The red stands for urgency and quick service, as well as being the Chinese favourite colour. Read Less
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