UNSOUND FESTIVAL
UI/UX and branding project | 2020
New experiential branding for a music festival, which takes place in Poland, the festival is known for electronic experimental music and art performances.
Collaboration with Linor Pinto and Bat Shahar Katz.
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THE EXPOSURE
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We decided that the experience of the festival
would be a surprise, we performed an extensive branding
that hints at what is going to happen.
TARGET AUDIENCE
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The target audience is mainly for fringe
people on the assumption that they will pay
attention to the branding and be intrigued.
THE TEST
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After exposure to advertising, you enter the site and pass a test,
only if you have passed you can purchase tickets.
THE KIT
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If you have passed, you will be sent a kit with glasses,
a tattoo and a postcard. With the the glassesand the postcard you are
exposed to the full branding of the festival
FULL EXPOSURE
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Before the event if you walk around the street
with the glasses you will be fully exposed to the extensive branding,
you will be able to see everything that others on the street do not see.
THE SURPRISE
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At 00:00 the surprise will appear, a sound visual performance
consisting of the recordings and the visual created by the participants.
At the end of the festival, the lights and glasses go out at once.
VISUAL LANGUAGE
