This project is done to revive the beautiful handicraft of Chamba, Himachal Pradesh, Chamba Rumal. After primary and secondary research, it led to the identification of the solution i.e. the designs on these products are made for the target audience i.e. Travelers, who; by buying can help with promotion and commercialisation of the craft.
Chamba Rumal, Handicraft of Himachal Pradesh.
Brainstorming in terms of characteristics, design, products, availability. Leading to problems and improvements in Chamba Rumal
Made designs by taking inspiration from these Miniature paintings of Chamba, Himachal Pradesh.
Garments designed keeping in mind the utility and functionality for the Target audience.
Artisans doing Chamba embroidery.
Design of Iconic Chamba gate for the Travel tag.
