Tractorbeam ®'s profileNathan Yoder's profile

Stetson

Multiple Owners
•
Behance.net
cowboy hat historic ILLUSTRATION mark stetson Tractorbeam western crest ink pen
cowboy hat historic ILLUSTRATION mark stetson Tractorbeam western crest ink pen
cowboy hat historic ILLUSTRATION mark stetson Tractorbeam western crest ink pen
cowboy hat historic ILLUSTRATION mark stetson Tractorbeam western crest ink pen
cowboy hat historic ILLUSTRATION mark stetson Tractorbeam western crest ink pen
cowboy hat historic ILLUSTRATION mark stetson Tractorbeam western crest ink pen
cowboy hat historic ILLUSTRATION mark stetson Tractorbeam western crest ink pen
cowboy hat historic ILLUSTRATION mark stetson Tractorbeam western crest ink pen
cowboy hat historic ILLUSTRATION mark stetson Tractorbeam western crest ink pen
cowboy hat historic ILLUSTRATION mark stetson Tractorbeam western crest ink pen
cowboy hat historic ILLUSTRATION mark stetson Tractorbeam western crest ink pen
cowboy hat historic ILLUSTRATION mark stetson Tractorbeam western crest ink pen
cowboy hat historic ILLUSTRATION mark stetson Tractorbeam western crest ink pen
cowboy hat historic ILLUSTRATION mark stetson Tractorbeam western crest ink pen
cowboy hat historic ILLUSTRATION mark stetson Tractorbeam western crest ink pen
cowboy hat historic ILLUSTRATION mark stetson Tractorbeam western crest ink pen
cowboy hat historic ILLUSTRATION mark stetson Tractorbeam western crest ink pen
cowboy hat historic ILLUSTRATION mark stetson Tractorbeam western crest ink pen

Challenge:
Tell the story of a heritage brand to a new generation of customers while persevering the American spirit of exploration, ingenuity, and rugged individualism that built the brand today.

Execution:
Drawing inspiration from original assets in the Stetson archive, the updated brand reaches into the 21st century while honoring the past – unifying the brand expression across all retail and marketing channels.

Crest by Nathan Yoder


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cowboy hat historic ILLUSTRATION mark stetson Tractorbeam western crest ink pen
Stetson
Published:
Tractorbeam ®'s profileNathan Yoder's profile
Multiple Owners

Owners

Tractorbeam ®'s profile
Dallas, TX, USA
Nathan Yoder's profile
Seattle, WA, USA

Stetson

Our challenge was to tell the story of a heritage brand to a new generation of customers while preserving the American spirit of exploration, ing Read More

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