Earth Song Website

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Official website design created for Lil Dicky’s music video “Earth Song” in 2019. The website was created by RYOT studio in Los Angeles. I was brought on board from the pitch phase until the launch of the website, and my role included designing all aspects of the website, including the user interface, user experience, and newsletter.

The Challenge

The purpose of the "Earth Song" music video was not only to entertain and engage audiences, but also to raise funds for environmental causes and convey a strong message about the need for protecting the planet. The accompanying website was created to support this mission, providing a platform for fans to learn more about climate change and take action to make a positive impact.

Since the website is an extension of the music video, the main challenge in designing the website was to effectively communicate information about climate change and ways for fans to help protect the planet, while maintaining the playful and entertaining tone of the "Earth Song" music video. This required careful communication between music video creators, Dave (Lil Dicky) and RYOT team.

The Structure & Wireframes

High fidelity wireframes for a quick visualisation of the site structure was created as a first stage of the work on this project. Also some prototype animations and transitions were created in adobe XD so we can quickly communicate ideas with stakeholders.

Colors & Typography

The visual design of the website, including the color scheme and typography, was created in the next phase. The branding and aesthetic were based on the music video and included vibrant gradients representing the earth's landscapes and land forms.

Final Design

The website has a simple and clean look, featuring a homepage with a video player and sections on climate change and ways for fans to get involved. It effectively communicates the message of the music video and encourages users to take action on environmental issues.

Each celebrity is represented as a specific animal that serves as a symbol for the importance of biodiversity and the role each species plays in maintaining the balance of our planet's ecosystems. By highlighting the unique traits and characteristics of these animals, the song aims to educate listeners about the value of preserving and protecting the natural world.

The page has a colorful and energetic design that perfectly captures the playful spirit of the project. Users will enjoy browsing through the profiles and learning more about their favourite celebrity (animal).
★ Fun fact: Lil Dicky and Leonardo DiCaprio were the only ones representing humankind.

I'm glad to see that the website is still active and functioning in 2023, despite being launched in 2019. It's a testament to the hard work and dedication of the team responsible for maintaining and updating the site.

Visit the website

Education

Lil Dicky and his friends have created a series of educational tutorials that break down complex issues and provide solutions in easy-to-understand language. These tutorials aim to address the major challenges we face as a society and offer potential solutions to each.

Stay in the loop

The "Earth Song" newsletter has a clean, modern design and is organised into sections featuring updates, exclusive content, and upcoming events. It also includes information about how to donate to the various charities supported by the "Earth Song" project. The design effectively engages subscribers and encourages them to stay connected with the "Earth Song" project and make a positive impact.

The Music Video

Lil Dicky's "Earth Song" was a major success, both commercially and critically. Its catchy, upbeat melody and important message about environmental awareness resonated with audiences, and the song reached the top 40 of the Billboard Hot 100 chart.

The music video, which has been viewed over 380 million times, was also a hit, winning a Bronze Lion at the Cannes Festival 2019 and receiving a nomination for the MTV Video Music Awards' Video for Good category in 2019. A big portion of the profits from the song and video go to various charities through Leonardo DiCaprio Foundation.

— CREDITS —

Created by RYOT
WebsitE

UX/UI Design Predrag Markovic│Lead Web Developer Zach Tauber
Tutorial Video Editor Mary Ahlman│Tutorial Video Editor Ryan Eakins│Tutorial Video Editor Eric Martin│Sound Design John Adams│Color - Lookwell Color - Loren White│Post Supervisor Jason Alexander│Graphic Design Isha Yousaf│
Web Producer Eric Day│Copywriter Jeff Sloniker

MUSIC VIDEO
3D & animation:

Special Thanks to the all the artists from 3dar studio who created this amazing video.

Director Nigel Tierney, Federico Heller

SONG “EARTH”
Performed By:
Lil Dicky
Additional Vocals:
Baboon Justin Bieber│Zebra Ariana Grande│Lion cub Halsey│Cow Zac Brown│Pig Brendon Urie│Common fungus Hailee Steinfeld│Skunk Wiz Khalifa│Marijuana Snoop Dogg│Kanye West Kevin Hart│Vultures Adam Levine│Rhinos Shawn Mendes│Giraffe Charlie Puth│Kangaroo Sia│Elephant Miley Cyrus│Clam Lil Jon│Wolf Rita Ora│Squirrel Miguel│Pony Katy Perry│HPV Lil Yachty│Koala Ed Sheeran│India Meghan Trainor│Africa Joel Embiid│China Tory Lanez│Backing Vocals John Legend, Bad Bunny, Psy, Kris Wu│Mankind Lil Dicky, Leonardo DiCaprio│Credits Backstreet Boys

Special Thanks To:

The Leonardo DiCaprio Foundation