Beauty Store
The Beauty Store offers a range of solutions in aesthetics, dermocosmetic products, free courses for improvement in aesthetics, sale and rental of equipment in the aesthetic segment, training and technical support for aesthetics professionals. It is a company that is always attentive to needs and strives to provide the best and newest in the market.
In brand development we work on 4 essential aspects, Beauty, Delicacy, Solutions and People, and all of this is directly linked to what the Beauty Store delivers.
Beauty - Its products and equipment are intended for beauty clinics and professionals who work directly with this objective.
Delicacy - When looking for aesthetic treatments, people expect their bodies, their skin, to be treated with delicacy, in order to have the expected result.
Solutions - The various forms of the logo represent the various solutions delivered, products, equipment, training.
People - We think of the Beauty Store audience, they are mostly professionals who are looking for specialization or equipment, and all of these are seeking to bring people benefits, that is, to bring well-being, joy, health.
We materialize this concept through a junction between the elements of a rose, petals, different shapes and an icon of a person.
To expand the universe of the brand we deconstructed the logo and created a pattern. As a result, a more expressive and dynamic identity, which can be used in different ways and applied in different places.
