Oil Ad Campaign

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  • For this student project, I did an ad campaign based on oil concerns for the National Wildlife Federation. The concept behind this was taking an oil puddle, and making it into an animal affected by an oil spill. The main slogan for this ad campaign is "Every Drop Affects A Life, and features three distinct animals: a whale, a duck, and a beaver. 
  • Following the ads themselves are different applications: a web banner, a mall floor, a t-shirt design, a transit shelter, and a billboard.