THE NEW TRADITIONAL
HERITAGE, CRAFTSMANSHIP, AND LOCAL IDENTITY
Delve into a world of unique individuals across the world who are invested in preserving and reinventing traditions and shared rituals.
A new generation wants to lead a more meaningful and sustainable life by reconnecting with heritage and traditions. As a way of inspiration, The New Traditional looks to the craftsmanship, lifestyle, and unique experiences of the people keeping these practices alive. From blacksmithing, weaving, sake making, tending sheep, or simply having a sauna, the book tells the stories of those devoting their energy, skills, and creativity to such activities. Immerse yourself in the traditions that have defined our cultures, and that reveal our connection to what makes us human. (gestalten)
The New Traditional was conceived by BESIDE an edited and designed by gestalten.
Contributing editors: Catherine Métayer, Casey Beal, Mark Mann,
and Jeremy Young for BESIDE
Edited by Robert Klanten and Maria-Elisabeth Niebius for gestalten
Introduction by Catherine Métayer for BESIDE
Editorial Management by Lars Pietzschmann for gestalten
Photo curation by Eliane Cadieux for BESIDE
and Madeline Dudley-Yates for gestalten
Design, layout and cover by Jonas Herfurth for gestalten
Illustrations by Dawid Ryski
Typefaces: Stanley by Ludovic Balland,
Proza Display by Jasper de Waard
Cover images by Ari Mag (top left), Carmen Mengel (top right),
Gustavo Vivanco (bottom left), and Eric Hevesy (bottom right)
Printed by Printer Trento S.r.l., Trento, Italy
Made in Europe
Published by gestalten,Berlin 2020
ISBN 978-3-89955-984-2
Photography of the book for this presentation: Roland Baege
