MOOH is a sales outlet for motorcycles and racing supplies
and is based in Dubai
and is based in Dubai
the problem:
Starting a new business and creating a visual identity to express their activity and target their customers and convey the core value to them
The solution:
It is the embodiment of the brand personality, which is summarized in speed and strength, so I made a movement of inclination in the typeface to indicate the speed, and after searching I became able to determine the personality of motorcyclists, most of them like tattoos, broad writings and wall drawings, so I used a typeface talking about them
Starting a new business and creating a visual identity to express their activity and target their customers and convey the core value to them
The solution:
It is the embodiment of the brand personality, which is summarized in speed and strength, so I made a movement of inclination in the typeface to indicate the speed, and after searching I became able to determine the personality of motorcyclists, most of them like tattoos, broad writings and wall drawings, so I used a typeface talking about them
Colors
One of the characteristics of the brand's personality is speed and strength, so the colors were inspired by lightning and volcano due to the intensity of their occurrence and their strength.
One of the characteristics of the brand's personality is speed and strength, so the colors were inspired by lightning and volcano due to the intensity of their occurrence and their strength.
