Für den internationalen Zusammenschluss von führenden Forschungs-Instituten (darunter das Fraunhofer ISC aus Würzburg) entwickelten wir die Marke, das Logo und moderne Piktogramme für die einzelnen Bereiche.
For the international association of leading research institutes (including the Fraunhofer ISC from Würzburg), we developed the brand, logo and modern pictograms for the individual areas.
Zeichen setzen
Das European Lithium Institute wurde in Zusammenarbeit mit dem Fraunhofer Institute unter der neuen Marke “eLi”, in Anlehnung an das Zeichen für Lithium, entwickelt.
Dem neu gegründeten Institute geht es um den gesamten Wertschöpfungskreislauf und damit vor allem um einen nachhaltigen Umgang mit dem unter anderem für die eMobilität wichtigen Material.
Setting a mark
The European Lithium Institute was developed in cooperation with the Fraunhofer Institute under the new brand "eLi", based on the symbol for lithium.
The newly founded institute is concerned with the entire value-added cycle and thus above all with the sustainable use of this material, which is important for e-mobility, among other things.
In der kompletten Darstellung der Wortmarke wird der Zusammenhang sofort klar.
Verschiedene Partner haben sich dazu international zusammengeschlossen, um das Thema durch Forschung und die Partnerschaften auch nach außen zu kommunizieren.
So bildet das Logo und die allgemeine Markengestaltung das visuelle Aushängeschild für die gesammelten Ergebnisse der Partnerschaft.
In the complete representation of the word mark, the connection becomes immediately clear.
Various partners have joined forces internationally to communicate the topic to the outside world through research and partnerships.
Thus the logo and the general brand design forms the visual flagship for the collected results of the partnership.
Ikonografie
Zur Darstellung der einzelnen Teilbereiche wie:
_Exploration and Mining
_Processing and Recycling
_Materials and Components
_Design and Manufacturing
_Circular Economy and Predictive Modeling
_Business Models and Applications
wurden passende Icons entwickelt. Die moderne Darstellung unterstützt das Themenfeld visuell und bringt die Kernfelder der Forschungen zum Ausdruck.
Iconography
For the presentation of the individual subareas such as:
For the presentation of the individual subareas such as:
_exploration and mining
_processing and recycling
_materials and components
_design and manufacturing
_Circular Economy and Predictive Modeling
_Business Models and Applications
suitable icons were developed. The modern presentation visually supports the subject area and expresses the core fields of research.
_processing and recycling
_materials and components
_design and manufacturing
_Circular Economy and Predictive Modeling
_Business Models and Applications
suitable icons were developed. The modern presentation visually supports the subject area and expresses the core fields of research.
Farbwelt
Die Farbwelt wurde gleich zu Beginn des Projektverlaufs definiert. Sie entstammt verschiedenen Bildrecherchen während unserer Analyse die sich um die Themen “Nachhaltigkeit”, “Kreislauf” und das Material “Lithium” an sich orientierten.
Weitere Informationen über das eLi und seine Partner und Tätigkeitsfelder finden Sie auf der Webseite des Fraunhofer ISC.
Colour world
The colour scheme was defined right at the beginning of the project. It is the result of various picture researches during our analysis, which were oriented around the topics "sustainability", "cycle" and the material "lithium" itself.
The colour scheme was defined right at the beginning of the project. It is the result of various picture researches during our analysis, which were oriented around the topics "sustainability", "cycle" and the material "lithium" itself.
Further information about the eLi and its partners and fields of activity can be found on the Fraunhofer ISC website.
