Article 1: ECO Crisp Pack.
Print Media.
Current progress of my Student Gold Pack submission, to be entered later in the year. View link to goldpack website for more information about the selected Project brief 2-Eco Crisps. http://www.studentgoldpack.org.za/?page=45.
The brief requires an alternative packaging solution for potato crisps that has less of an impact on the environment than current conventional composite packaging currently does.
An alternative packaging solution was found through a European based company called Zotefoam Inc. View link to their website page in order to find out more about what they can do. https://www.zotefoams.com/rezorce/
This allows for a new, entirely recyclable packaging solution that would look very similar to the current packaging seen on store shelves today. As can be seen below there is a main packaging design that will be applied to the more conventional looking packaging, whilst a special edition tub alternative will also be on offer, with the intention of promoting the new packaging solution further.
Below is a potential User Interface design and mock-up created for the promotion of Woolworths Food’s new Eco Crisp
Range of packaging.
An alternative advertisement meant for creating awareness about littering and at the same time promoting Woolworths new packaging solution. The elements created within this video were created using Autodesk Maya, a 3D modeling, texturing and animation software and thereafter composited using Adobe’s After Effects software.
Screenshots of the advertisement can be seen below.
30 second video of the advertisement can be viewed below.
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