Your face Sound Familiar is a prime time TV show from ITV aired on Saturday evenings.
The brief was to find a way to show a regular celebrity transform into a random iconic singer before your very eyes! There needed to be a random element of lots and lots of celebrity faces projected in a huge and epic way to give the feel that it could be any one of their icons from Bob Marley to Michael Jackson.
Our approach was to create a 3D stage with a spinning cylinder dubbed the "Randomizer" of epic proportion which would grow out to reveal a contestant and then slam back in to transform the person into a random celebrity singer in full costume ready to strut their stuff.
A 3D mock up render was designed and animated then the dancers needed to be shot and composite them in.
We looked for 4 of the UK's best tribute acts we could find (Elvis, Madonna, Michael Jackson & Beyoncé) took them to a green screen studio were they we positioned on a rotating platform. They were asked to perform as normal people then break out into their costumes and perform their iconic dance moves. This was all filmed in slow motion as well as full speed so in post we could time splice the rotation in to match our speed up and slowed down camera in the 3D world.