About brand
Fossil Wood is a brand specializing in the manufacture and sale of petrified wood furniture.
The task
Logo, corporate identity and visual communications design.
The concept idea
Design by nature is a slogan that fully reflects the main idea of the brand's visual design. The identity becomes a direct continuation of the product itself, the main value of which is its uniqueness and history. The shape of the logo can change, forming unique variations, like the unique patterns left in the petrified wood by nature itself. The use of material textures, minimalistic compositions and calm color combinations in the identity provides the relationship between the product and the brand's visual communications, making them understandable for the consumer.
The project was developed inside the marketing agency Concept Lab
Concept idea, design and all visualizations by Kashpurovsky
Concept idea, design and all visualizations by Kashpurovsky
