「我在」美式餐廳以寵物友善為經營方向，創業起源想把在國外品嚐到驚豔的美式漢堡口味帶回台灣，也想給生病的毛小孩多一份陪伴，希望透過開立一家寵物友善餐廳，能更多時間陪伴在牠的身邊，因此品牌中文名取為「我在」，英文名則有趣的音譯「有我在」的台語。
品牌設計規劃上，放大品牌傳達友善寵物餐點和道地美式和野餐的三大特色，整體風格表現希望與野餐活潑又洋溢自然綠意的氣息做連結。清晰傳遞美式餐廳的訊息，同時感受到主人陪伴寵物的溫暖氣息，帶給人的友善、清新、放鬆、愉悅感。
識別設計以美式餐廳代表之元素-漢堡，作為整體架構，內藏狗與人的手相握，呈現寵物友善餐廳的溫暖感，更呼應品牌概念：有我在。色彩規劃，象徵親近大自然公園野餐的綠色，代表友善寵物、溫暖陪伴的膚色，代表活力、用心的黃色。
輔助圖形放入愛犬約克夏的臉，結合象徵美式餐點的咖啡、漢堡等圖像，從英文名發展出字母的活潑排列，強化陪伴寵物的品牌特色及融合象徵大自然綠意的花草符號。外帶一份漢堡到公園享受野餐的樂趣，接受和煦陽光的洗禮，看著毛小孩露出燦爛無比的笑容，貼心的店家還有準備毛小孩可以食用的寵物鮮食，一起度過週末的歡樂時光。
"I'm here" American restaurant is oriented towards pet friendliness. The origin of entrepreneurship wants to bring back the taste of amazing American burgers that have been tasted abroad. It also wants to accompany sick Mao children, and hopes to open a pet-friendly restaurant. The restaurant can spend more time with it, so the Chinese name of the brand is "I am", and the English name is an interesting transliteration of "I am there" in Taiwanese.
In the brand design and planning, the brand conveys the three major characteristics of friendly pet meals and authentic American and picnic. The overall style performance hopes to be connected with the lively and natural green atmosphere of the picnic. Clearly convey the message of the American restaurant, and at the same time feel the warmth of the owner's companionship of pets, bringing people a sense of friendliness, freshness, relaxation, and pleasure.
The identification design is based on the element of the American restaurant-Hamburg. As the overall structure, the built-in dog holds hands with people, presents the warmth of the pet-friendly restaurant, and echoes the brand concept: I am here. The color planning symbolizes the green color that is close to the picnic in the nature park, represents the color of friendly pets, warm companionship, and represents the vitality and intentional yellow.
Auxiliary graphics are put into the face of the pet dog Yorkshire, combined with images of coffee, burgers and other images that symbolize American meals, a lively arrangement of letters has been developed from the English name, strengthening the brand characteristics of accompanying pets and integrating flowers and grass symbols that symbolize the greenness of nature.
Take a burger to the park for a picnic, accept the baptism of warm sunshine, watch Mao Xiaodong show a brilliant smile, the intimate store also has fresh pet food that Mao Xiaodong can eat, and spend happy weekends together.
