Client:
YARA Flower Atelier
Sector:
Retail
Discipline:
Branding
Packaging Design
Illustration
Location:
Singapore
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Iara or Uiara (from the tupi, y-iara, "lady of the waters") or Mother-of-water, according to Brazilian Mythology, is a beautiful mermaid that lives in the Amazon River. Yara in Arabic meaning is a small butterfly or white flower.
Influenced by Scandinavian and Japanese design, both the elements and all the concepts within it are carefully curated. Alivea designed Yara's brand identity — featuring classic letters set in a elegant arrangement, the design has a handmade feel which reflects the gallery’s craft-based approach.
