Spot is a regional provider that offers internet solutions, being one of the first
companies in the state to work with the latest technology in fiber optic cabling.


The previous logo had a wifi symbol directed downwards, which represented a weak signal or poor
quality in the emission. The English tagline (solution) is also not interesting for a regional provider.
Symbol construction

The symbol was built based on the semantic connection of naming, correlating with the company's segment.

The pin represents the location, the speedometer represents speed and power, and the 
wifi signal refers to the point and focus, which together represent a strong symbol.


CRIAÇÃO
Fernando Lopes

ENTREGA
Identidade Visual


Spot - Redesign
Published:

Owner

Spot - Redesign

Logo redesign and creation of new corporate visual identity for the Spot brand.

Published: