This project was about the introduction of a new fetish-product on the market. With the claim: „Fetischis-Mus ist ein Fetischis-Muss!“ It stands as a methaphorical term for the „must“ that is within the development of every new product. It is a product that stands for every corrupt object relation that might interact between the subject and the object itself. This means that there is always some kind of an equal relation, when you have products within a capitalistic society. Like everyone handles his fetish in his own way, this product may be used in different ways, depending on the individual needs of the user. Its character is neutral in the beginning and gets specific when it is used and depends on the purpose of use. At the end, the human itself is the real fetish who has to decide!