The baby food brand's star product potito (trademarked since 60s), loses prominence compared to the other little bottles of similar brands that people also call potito. Through a series of sentences that use humor, I decide to draw the attention of those tired, busy parents who go to the supermarket for something fast, but who do not want to lose the quality of what they feed their babies. I thus make visible the need not to lie claiming to call things by their name.
