RuffStuff® was founded three years ago by a waxing specialist. Failing to find the perfect body scrub to recommend to her clients, she set out to develop her own product. Using few natural ingredients, RuffStuff® scrub tackles a range of skin conditions.
Today RuffStuff® growing range of scrubs and body oil is distributed to over 350 salons across the UK, Northern Europe and US. It is loved by men and women alike. It gained the Vegan Society’s accreditation 18 months ago and has since been featured in publications such as The Times and Vegetarian Living magazine.
RuffStuff® is an affordable product that simply works. It is meant for daily use. We have created a brand identity that reflects its properties and price point. We’ve combined vibrant colours with punchy typefaces and simple yet solid looking wordmark. We also commissioned a set of illustrations for use in a number of different brand touch points. The beautiful line drawings show the few natural ingredients used in each RuffStuff® scrub.
To help consumers see the dry texture of RuffStuff® scrub and to help them anticipate what the product may feel like we’ve created a range of translucent labels for their see-through tubs and bottles. All RuffStuff® resellers are also supplied with supporting consumer literature, as well as posters and distributor window stickers to advertise the brand and its superb products.
