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VW Polo
Automotive Photography
NEW VW POLO

Client: Volkswagen Russia

A cool band gathered together: Fundamental Agency, Hype Production & DDB Russia to shoot new VW Polo in the lifestyle brand design. 

It took a lot of time to prepare, which allowed us to make the most accurate plan with storyboards, and we take a hundred billion pictures in two shifts without losing time. 

There were also static images, but our client give us a lot of freedom. We wanted to get perfect advertising look, as well as possible the naturalness - reflections, people, movements, emotions. And we did it!

The main key visuals were produced by the cool Paragon Retouch 



HOW?

A LOT OF ANGLES PREPARED BY 3D-SKETCHES:

VW Polo
491
5.2k
22
Published:

VW Polo

491
5.2k
22
Published: